Hot Wheels Barbie Die-Cast Pink Corvette in 1:64 Scale, Toy Car Modelled on the Corvette in Barbie The Movie with Film-Themed Packaging, HPR54
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The window-box packaging makes it a perfect gift set, ready for those who prefer to keep their Barbie-styled wheels in a diorama display. It should be that it's creating a feeling, it's creating an emotion, it's creating a connection that, when you maybe happen to see the toy, you're like, “Oh my gosh, that makes me feel good! Coming into this interview, I found pieces of my track and everything, but it got me thinking about the evolution of the brand from 1999, when I was playing with toys, to now, and I'm curious to know, from the design point of view, how has designing Hot Wheels figures changed over the time?
It was such a showstopper in the respect that you just see that thing roll out, and everything was like, “Wow! She is a Rotten Tomatoes-approved critic, a member of the Hollywood Creative Alliance, and The Cherry Picks.WU: I think one of the things that, on the design team, we are very cognizant of is like reflecting the culture of the time.
I mean, that with the whole dance floor [laughs], it had so many elements that you're just like– It just blew me away. How do you tap into the nostalgia of something, but at the same time [make] it new and fresh and different, or [introduce] it to somebody who's never heard of it before, and still making it resonate? That's why we do what we do, and I think that's why the brand has stuck around for so long is, it’s not just a toy brand, but it's a brand that really is created by folks with a love for cars and love for automotive, and a love for vehicles.If there is any change that we've made, and specific to live-action, is the fact that we're really going after the entire family because we want it to be something that the whole family can sit down for and enjoy together.